The fandom of HBO’s Game Of Thrones has been the highest when we talk about fantasy drama TV series. While a majority of the fans were not very content with how the show ended, it did garner a lot of momentum online and was one of the most watched series ever.
To keep the craze going, the makers have now launched its spin-off, House of the Dragon. The show was launched on 21 August this year and is available on Disney+Hotstar.
The prequel is set 200 years back and showcases the origins of Targaryens and the events that led to the civil war, which was referred to in GOT as the ‘Dance of the Dragons’.
Based on George RR Martin’s book Fire and Blood the show stars Milly Alcock, Matt Smith, Emma D’Arcy, Olivia Cooke, Graham McTavish, and Paddy Considine in lead roles.
As soon as the show was launched, it attracted a lot of positive reviews from viewers. The popularity of the show has shot up so quickly, that not just people but brands have also jumped in to make the most of the hype.
The best campaign done was by Swiggy. The food delivery app replaced the delivery partner’s icon with that of a dragon. So any time you’d order food a dragon could be seen flying towards your location.
so @DisneyPlusHS sent us some dragons for our delivery fleet 👀 iykyk #HOTDonHotstar pic.twitter.com/YHruKXkzov
— Swiggy (@Swiggy) August 23, 2022
People on social media were highly impressed with this marketing stunt by Swiggy and applauded for their creativity. Some of the tweets were simply hilarious to read.
That’s f**king cool man these people know how to capitalise. pic.twitter.com/1iDM3NOKiG
— Nikhil (@Nikhhillll) August 23, 2022
Yep ordered some food today and saw this.
The only question is why is the dragon following traffic laws and only flying over a road? 😂
— Vedant Pratap Singh Jadon 🌌🔭 (@vpsjdon) August 23, 2022
Me after eating food: Dakarys
— Abhishek (@6ix9kmph) August 23, 2022
One of the dragons is on my way 🔥 pic.twitter.com/FfvRVRo1Co
— Dhruv Gupta (@_Dhruv_Gupta_) August 25, 2022