Competition between big brands is an important part of business and marketing. Companies know the impact competitors can have on their sales so they try everything to achieve the faith of customers. In many ways, brand wars are good for the buyer because brands know the value of having loyal customers.
Both Swiggy and Zomato are trying to rule Indian food delivery market by introducing new facilities to the customers. The interesting thing is to see who wins this battle.
According to the last year reports, Swiggy handles approximately 4 million orders in a month and Zomato serves 3 million orders in the same time period. The main tactic that has helped Zomato is the zero commission campaign for the restaurants associated with them. We believe Zomato is doing so to give Swiggy a tough battle by cutting their margins. India is a country where people don’t like to pay extra money for anything so this step is a big positive for Zomato as Swiggy charges for each delivery.
The next big thing for both these companies is the cloud kitchens that have been started in the big cities. Cloud kitchens will play a vital role in deciding which company will win this battle. We hope more competitors will enter Indian food delivery business soon and improve the business for the betterment of customers.