The Indian Hotels Company’s iconic hotel- Taj Group of Hotels has been rated as the world’s strongest hotel brand, by Brand Finance.
The Taj received an overall brand strength index of 88.9, along with a corresponding AAA rating for customer familiarity, employee satisfaction, and corporate reputation along with impeccable customer service.
This happened in spite of the various difficulties thrown by the pandemic and subsequent lockdowns, that affected the hospitality industry. Taj managed to deal with and overcome all the problems thrown at it, emerging as the strongest name in the hotel sector.
The hotel’s brand value is up by 6% to USD 314 million and has managed to leave behind premium names in the global hotel sector, like Waldorf Astoria and Hilton Hotels.
IHCL stated that this is the second year in a row, that the Taj has been ranked as the world’s strongest hotel brand.
Commenting on the feat, IHCL Managing Director and CEO Puneet Chhatwal said, “We are very proud that Taj has been recognised as the world’s strongest hotel brand for the second time in a row. This reaffirms Taj as the most acclaimed benchmark of excellence in the industry globally.”
Here’s the list of the ten strongest hotel brands in the world, after ‘Taj’.
2. Premier Inn
It is a British limited-service hotel chain and the UK’s largest hotel brand, with more than 72,000 rooms and 800 hotels in various parts of the world.
3. Hilton Hotels and Resorts
Found by Conrad Hilton, Hilton Hotels & Resorts is a global brand of full-service hotels and resorts. It is also the flagship brand of American multinational hospitality company Hilton.
4. Hampton by Hilton
Hampton by Hilton is a hotel chain of moderately priced, budget to midscale limited-service hotels with limited food and beverage facilities. Formerly known as Hampton Inn, it is now trademarked by Hilton worldwide.
5. Embassy Suites Hotels
Embassy Suites by Hilton is a chain of upper-upscale all-suite hotels trademarked by Hilton Worldwide.
6. JW Marriot
It is a luxury hotel brand owned by Marriott International.
7. Shangri-La Hotels and Resorts
A multinational hospitality company, found in the 1970s in Singapore, the company now has over 100 luxury hotels and resorts with over 40,000 rooms in Africa, Asia, Europe, the Middle East, North America, and Australia.
8. Residence Inn by Marriot
Residence Inn by Marriott is a brand of extended stay hotels.
9. Waldorf Astoria Hotels & Resorts
Waldorf Astoria is a luxury hotel and resort brand of Hilton Worldwide and is positioned as the flagship brand within Hilton’s portfolio
10. W Hotels Worldwide
W Hotels is an American upscale lifestyle hotel chain owned by Marriott International.