Emporiom Digital & TCNS Clothing Company Ltd. have successfully completed another year of their brand association. Emporiom Digital, was given the mandate for TCNS Clothing Co. which has brands like W, Wishful, and Aurelia under it, for their end-to-end Social Media Marketing and Influencer Marketing.
With their vision to celebrate womanhood, TCNS Clothing Co took on the challenge of expanding their quest of providing trendy and contemporary fashion wear for women on a broader landscape. This evolution required a massive digital push in which they were ably assisted by Emporiom Digital.
Puneet Sewra, Chief Marketing Officer at TCNS Clothing Co, said, “We’re delighted to continue our association with Emporiom Digital, a digital agency that has helped us spread our story of fashion innovation in the online ecosystem. During this partnership, we have managed to showcase our exemplary work to more people through our social media channels than ever before.”
The association of TCNS Clothing Co, India’s leading women’s branded apparel company, with Emporiom Digital was a fruitful step in acknowledging the benefits of a digital-first approach that plays a key role in mapping the success story of a brand in the ever-changing media landscape.
In the past year, Aurelia and W’s digital reach expanded by a whopping 62% and 181% respectively. Whereas, Aurelia and W’s Instagram follower count grew by 47% and 21% respectively in the past one year.
Looking back at the brand association, Aditi Ohri, (Co-Founder/CEO, Emporiom Digital) commented, “During our successful partnership, we have executed cutting-edge digital campaigns in the fashion industry that has amplified the online presence of various brands under the TCNS Clothing Co umbrella. With optimism & excitement, we look forward to the future & raising the bar even higher in terms of delivery quality & impactful content. ”
Propelled by cutting-edge expertise and know-how in the digital marketing sphere that Emporiom Digital enjoys, brands like W, Wishful and Aurelia have been able to showcase their delightfully modern & contemporary fusion women’s wear, foot apparel and beauty products to a wider audience.