The more common sales we come across aren’t actually discount in prices. The brands try to inflate the original prices since most customers don’t remember it. The deducted price is the ‘actual’ price of the product which you pay irrespective of the sale.

Mirrors for Slimming

Don’t you come across dresses online that fit the model perfectly and when you order it, the fitting is a disaster? Brands have slimming mirrors that might make the models look slimmer than they actually are. This means that in actuality the dress might not fit them as well as shown.

Decoy Pricing

Brands often go ahead and show decoy or false pricing on certain products to make the others look comparatively affordable. You might find it happening a lot between the different variants and sizes offered.

Reductions in Size/Quantity of Products

Imagine a 100 ml product also has a 50 ml variant. There will be a reduction in pricing. Now if a brand claims that the 100 ml version has 5g sugar. You would expect the 50g variant t have lesser sugar right? That is not the case. They will definitely claim so, but brands do not reduce the quantities of ingredients if the size is reduced.

Alignment of Groceries

If you visit a supermarket, you will find three to four shelves of all the goods you like. The popular brands will always be stacked in the bottom row. The rows above remain reserved for the lesser-known brands or new products in the market. This is maintained for ease of convenience to allow the customers to quickly drop in what they like.

Source: Brightside