The rags to riches stories give us a hope that reaching the top is possible by following some basic principals of business. A company which was started in 1919 has made ready-to-use spices a reality for consumers all over the world.
The company was founded in 1919 by Mahashay Chunni Lal Gulati in Sialkot and in 1937 his son Dharam Pal Gulati started helping him in business. Mahshay Dharampal is the famous brand ambassador of Mahashian Di Hatti which is popularly known as MDH.
Dharam Pal decided to move to Delhi after the partition of India and he continued to do what he was best in doing- selling spices. After achieving success with his start he expanded the business by opening a new shop at Karol Bagh. Later in 1959, he decided to set up his own spice factory.
The rise of MDH
Gulati was very clear about his business goals and wanted to sell the best quality masalas in India. His broad vision and consumer-oriented plans helped MDH to grow at a quick speed. The variety of masalas kept increasing and MDH currently sells 64 products including Chunky Chaat Masala, Meat Masala, Kasoori Methi, Garam Masala, Rajmah Masala, Shahi Paneer Masala, Dal Makhani Masala, Sabzi Masala. The top selling items among all are Deggi Mirch, Chaat Masala, and Chana Masala. Gulati owns around 80 percent stakes in MDH.
Most of the raw materials are imported from Kerala, Karnataka, and other parts of India while some items are sourced from Iran and Afghanistan too. These raw materials are processed in factories set up in India and are sold to over 100 countries.
The path to this success was not that easy, MDH is a live example that hard work, dedication, and perseverance pays in the longer run. He still follows the routine of visiting the factories to check whether everything is running correctly or not.
The brand image
Along with quality products and strong distribution network, MDH is popular because of its brand ambassador. Dharam Pal’s popularity can be guessed by the fact that he was the highest paid CEO in FMCG market of India. It was revealed that he took Rs 21 crore as salary in 2017.
MDH has supported in building 20 schools including MDH International School and Mahashay Chunnilal Saraswati Shishu Mandir, Mata Lilawati Kanya Vidyalaya which are named in the memory of Dharam Pal’s family members.
Gulati has also helped financially to develop a 300 beds hospital in Delhi which has some amazing facilities such as modern machinery, qualified doctors at affordable fees.