The fashion industry has truly evolved tremendously over the years. Every decade has a patent-style statement of its own. The credit goes to many fashion brands that have made sure that they introduced something new every season. People who follow the fashion industry closely make sure that they stay up to date with it.
While some fashion trends do make a statement, there are some that leave us all confused. If we talk about denim, for instance, many of us have been the proud owners of the bell-bottoms or the acid wash denim. But a denim brand has recently gone viral for its highly absurd denim design.
Wet Pants Denim is the name of the brand and we can all guess the design of their product by their name. The brand has introduced pairs of denim pants that look like people who are wearing it have peed themselves. Absurd!
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The brand’s website explains the denim by stating, ‘Wet Pants Denim delivers the appearance of authentic urinary incontinence without the commonly experienced discomfort. Wet Look, Dry Feel.’
Wet Pants Denim’s anonymous CEO told Mel Magazine, “Some folks have a fetish wherein they pee their pants because they like the way it looks. There’s an obvious downside to this, though, in that you’re inevitably wet for hours. I wanted to provide a solution to those underserved consumers, so that they no longer had to be wet, and could have a sustained ‘wet pants’ look as long as they please.”
As soon as the denim design came to light, people have not stopped talking about it on social media. A Twitter user shared the pictures of the fake pee denim and it started a never-ending conversation.
Dei dei!! Why da?! pic.twitter.com/w3j51apJqp
— Karthik 🇮🇳 (@beastoftraal) May 28, 2021
It’s like all the cool fashionable stuff has been done. Now we just need to do whatever has not yet been done (even if it is gross).
— Gowrishankar (@tsgowrishankar) May 28, 2021
— Vivek Nair 🇮🇳 (@vivektweetsso) May 28, 2021
Channelising their inner Arjun Reddy.
— Subha Jayanagaraja (@subhajrao) May 28, 2021
We wish it too!
Please tell me this is an April Fool’s prank!
— Vismaya (@vismayamn) May 28, 2021
Were they wanting to raise awareness on the stigma around urinary incontinence but failed miserably to fall on their face ?
— Neha Arora (@nehatinaarora) May 28, 2021
— Pythagorum (@YateeshSrivast1) May 28, 2021
What are your thoughts about these ‘fancy pants’? Don’t forget to share with us.