Ganesha Chaturthi- the 10-day festival is celebrated every year in the honour of Lord Ganesha all across the country with great zeal and devotion. Ganesha is seen as the Remover of obstacles and the God of new beginnings. The festival is marked with the installation of Ganesha clay idols in homes and public pandals. People do prayers, fasting, distribute sweets and do so many other activities to express their love for Ganesha. Brands know the fact that such occasions are best for making an emotional connection with the audience and Mahindra Truck and Bus, with its latest video has done the same.
The video starts with a Mahindra vehicle user who is talking in a friendly manner with Ganesha and is sharing stuff like his mother’s health has improved, how his wife always complains about not giving proper time to family and daughter who is hoping to take admission in a good college. He even asks Ganesha if he is hungry and tells that his wife has made Modaks, which is believed to be a favorite of Ganesha. Even Policemen on duty couldn’t stop their emotions after seeing Ganesha.
The expressions of all the family members, when he reaches home along with Buppa shows what this festival means for the true lovers of Ganesha. The last few lines of commercial “When blessings of Vighnharta(Demolisher of obstacles) are with you, then joy and prosperity is with you in no time” sums up the message Mahindra Truck and Bus wants to convey perfectly. You can watch the complete video below:
We just love the way this video has shown what Ganesha and this festival means to people. Festivals are something that brings the whole nation together and such videos play an important role in sharing the love and emotions people have for each other.
In Association with Mahindra Truck and Bus