Generally, hotels and resorts tend to provide the best customer service experience they can. From the moment a guest enters the hotel, the staff there serves them welcome drinks and provides them with rooms with the best view.

But today, we are here to tell you about a hotel that strives to not be the best. The ‘zero-star hotel‘ art installation by Rikins Brothers is making all the headlines and for the right reasons.

Swiss concept artists’ hotel room is essentially a double bed on a platform, with two bedside tables and lamps. There are no walls, ceilings, or doors to provide any privacy or shelter.

They have set up their null stern suite – German for zero star – on a roadside next to a petrol station in the village of Saillon, in the southern Swiss canton of Valais.

The brothers have said that with this concept hotel they want to make guests think about the problems in the world and inspire them to act differently.

They have created similar beds in idyllic spots, but this is their first ‘anti-idyllic’ site.

Frank Riklin said that Sleep is not the point. What’s important is reflecting on the current world situation. Staying here is a statement about the need for urgent changes in society, he added.

Patrik believes that now is not the time to sleep, we have to react. He further stated that if we continue in the same direction we are in today, there might be more anti-idyllic places than idyllic.

The project has been developed with hotelier Daniel Charbonnier, and it also features three further null stern suites in a more idyllic vineyard and on a picturesque hillside.

The suites, which come with butler service offering drinks and breakfast, will be available from July 1 to Sept 18. The price for an imperfect night’s sleep: is 325 Swiss francs (US$337).