The IPL over the years, have given some unforgettable campaigns like ‘Game Banayega Name’ and ‘Asli Picture Abhi Baaki Hai’. This year too, brands celebrated the cricket fever with enthusiasm and dolled out some noteworthy ad campaigns.
Here are ten ad campaigns that lit up this IPL season.
1. JIO Cinema
JIO Cinema launched some amusing features in order to make IPL an interesting affair. To illustrate the same, a fun ad campaign starring Shweta Tripathi, Abhishek Kumar, MS Dhoni and Surya Kumar Yadav was released.
2. Jio Mart
The ad highlighted the relationship between shopkeepers and customers, stating that in India, Shopping isn’t just an activity but an occasion to form bonds and keep them up.
A hilarious ad by the payment app featuring Dinesh Karthik, that stressed on the importance of linking RuPay credit card to UPI.
4. Dream 11
With a series of ads from the fantasy sports platform, Dream 11 rolled out some of the most memorable ads this year featuring players and Bollywood actors. Right from the beginning of the IPL till its end, ad campaigns by the brand were a delight to watch.
5. TVS Eurogrip
This short ad from the tyre brand featuring M.S.Dhoni was delightful to watch.
6. Star Sports
The ad campaign showcases every aspect of the IPL frenzy felt in the country. With a quirky background score and relatable scenarios, this ad by the official broadcaster would convince even the non-viewers to follow the most celebrated cricket festival in the country.
7. CEAT SUV tyres
This one had Rohit Sharma, Shubman Gill and Shreyas Iyer demonstrating the importance of speed and control.
8. Jindal Panther
Featuring Hardik Pandya, the ad highlighted speed, strength and flexibility in a dynamic avatar.
9. Cadbury Dairy Milk
The brands ad campaign highlighted on cheering for Indian athletes across other sports who are playing their sport around the IPL season. It features Harbhajan Singh and Yuvraj Singh.
10. Astral pipes
The brand celebrated 25 years with an ad campaign featuring three IPL teams- Gujarat Titans, Mumbai Indians and Chennai Super Kings.