As per the recent findings, there was a subsequent drop in the volume of advertisements on Television in the month of April’20. This could be regarded due to the lockdown imposed due to the prevailing coronavirus pandemic. But now that the lockdown has been slowly lifted and entered phase 1, the ad volume has gone up considerably.
According to the data released recently by AdEx India (a division of TAM Media Research), average ad volumes per day in June 2020 rose 51% as compared to April 2020. The data also shows that in the period from April 2020- June 2020, television medium registered over 57,000 hours of advertising volumes which consisted of 2,800 active advertisers with more than 4,300 brands visible across over 380 categories.
These are the top 10 brands that shared a majority of ad volumes as per the AdEx India data.
Image Source: Financial Express
Hindustan Unilever (HUL) has maintained its position to reign over the TV advertising space as the FMCG company accounted for a 22% share of the total TV ad volumes. Hindustan Unilever witnessed an 82% rise in ad volumes in week 25 (June 14-29, 2020) as opposed to week 15 (April 5-11, 2020).
Out of the top brands of HUL, Horlicks stood as the most advertised brand of HUL with a 6% share of ad volumes.
Reckitt Benckiser India, a multinational consumer goods company, followed HUL on the second position with an 8% share of ad volumes. Of all the brands of RB advertised, Dettol Range Of Products witnessed 3.4x growth in ad volumes in April – June 20.
Colgate Palmolive India accounted for a 3% share of the total ad volumes putting it on the third place of the list. Procter & Gamble, GCMMF (Amul), Wipro, Indya Interactive Services, ITC & Tata Sky stood on fourth, fifth, sixth, seventh, eighth & ninth position respectively with a 2% share in the total ad volume each. Godrej Consumer Products took the 10th position with a total of 1% share in the ad volume.