Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies.
Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system.
With a panel size of 180,000 individuals, BARC India is also the largest measurement company of its kind in the world. The body has recently released the list of top advertisers, brands, and channels across genres for the 46th week of 2022 (12 November 2022 To 18 November 2022).
Top Brands Of The Week
Dettol Antiseptic Liquid maintained its lead with an ad volume of 727.42 (‘000 secs). Despite a drop in ad volumes from 600.94 (‘000 secs) to 533.72 (‘000 secs), Lizol all-in-1 moved one spot up and took the 2nd position this week.
Harpic Power Plus 10X Max Clean dropped one spot down and took the third position with an ad volume of 526.08 (‘000 secs). Harpic Bathroom Cleaner retained its 4th spot despite the drop in ad volumes from 550.05 (‘000 secs) to 502.41 (‘000 secs).
Dettol Toilet Soaps took the fifth spot with an ad volume of 428.31 (‘000 secs). JioCinema App debuted the list on the sixth spot with an ad volume of 340.96 (‘000 secs). D2H jumped up two spots with a rise in ad volumes from 274.08 (‘000 secs) to 301.29 (‘000 secs).
Vanish Oxi Action took the eighth position with a drop in ad volumes from 301.73 (‘000 secs) to 274.22 (‘000 secs). Mortein Insta was in the ninth position with an ad volume of 254.79 (‘000 secs). Moov Pain Balm debuted the list this week on the tenth spot with an ad volume of 243.59 (‘000 secs).
Top Advertisers of the Week
Hindustan Unilever Ltd. regained its number 1 position this week and moved up ahead of Reckitt Benckiser Group with an ad volume of 5443.27 (‘000) secs.
Reckitt Benckiser Group, on the other hand, slipped down to the 2nd position with a drop in ad volumes from 5660.52 (‘000 secs) to 5407.72 (‘000 secs). Godrej Group retained its position at the 3rd spot with a drop in ad volumes from 1605.86 (‘000 secs) to 1343.51 (‘000 secs).
Procter and Gamble were at the fourth spot with an ad volume of 1137.73 (‘000 secs) followed by Cadburys India Ltd. at 5th spot with 903.17 (‘000 secs) ad volume.
ITC Ltd., Colgate Palmolive India Ltd, Amazon Online India PVT LTD, Asia Paints (I) Ltd, and Reliance Industries Ltd (G), took the remaining five spots with an ad volume of 695.63 (‘000 secs), 476.57 (‘000 secs), 416.75 (‘000 secs), 386.54 (‘000 secs), and 372.58 (‘000 secs) respectively.
