Broadcast Audience Research Council India (BARC) has recently released its data for the 29th week. The data shows top advertisers, brands, and channels of television that reached most to the TV audience from 18th Jul 2020 to 24th Jul 2020.
As in the previous weeks, Hindustan Unilever has maintained the number one position with 283326 insertions. If compared to the previous week, the insertion rate for HUL has increased by 16629.
Following the lead is Reckitt Benckiser once again taking the second position with 131750 weekly insertions.
Godrej Consumers Products took third place with 39611 ad insertions while ITC Ltd and Brooke Bond Lipton India Ltd secured the fourth and fifth place with 39536 and 39433 ad insertions respectively.
After a gap, Colgate Palmolive India was seen on the sixth spot with 33942 ad insertions. Procter & Gamble, Cadbury India, Ponds India, and Procter & Gamble home products were all on seventh, eighth, ninth & tenth position respectively.
While there were many regular names in the list, Surf Excel featured in the list for the first time on the first position this month with 19338 ad insertions.
Dropping down from the first position from last week, Dettol Antiseptic Liquid came in the second position with 18342 ad insertions. Lux Toilet Soap maintained its third spot with 15830 ad impressions.
Wheel Active 2 in 1 and Dettol Toilet Soaps were on the fourth and the fifth spots with 14876 and 14043. Dettol Liquid Soaps was in the sixth position with 13781 ad generations. From there on, Tease TVS Motor, Colgate Swarna Vedshakti, Horlicks and Fair & Lovely Multivitamin were all on seventh, eighth, ninth & tenth positions respectively.