Randstad Employer Brand Research (REBR) 2022 is the most comprehensive, independent, and in-depth employer brand research in the world has recently released a list of the most ‘attractive employer brands’ in India in 2022.
As per the survey, The top 3 Employee Value Proposition (EVP) drivers for the organization. were: financial health, strong reputation, and attractive salary & benefits. Microsoft India scored the highest on all of these parameters.
Mercedes Benz India was the second most attractive employer brand in India this year followed by Amazon India.
As per the survey, these are the Top 10 most attractive employer brands in India for 2022: Microsoft, Mercedes-Benz, Amazon, Hewlett Packard, Infosys, Wipro, Tata Consultancy Services, Tata Steel, Tata Power, and Company Samsung.
The REBR report has been providing valuable insights to help employers shape their employer brand for over 22 successful years globally and it is the 12th edition in India this year.
The research, covering more than 70% of the global economy with 31 participating countries and close to 1.63 lakhs respondents worldwide this year, clearly revealed that 9 out of 10 Indian employees (88%) consider training and personal career growth very important to them when compared to the average of APAC (76%) employees.
The report also shows that for 2 out of 3 Indians (66%) the meaning and purpose of work and career became more important in 2021 when considering world developments. Women feel more strongly about this than men (72% vs. 62%), as do the higher-educated (70%) and 25–34-year-old (72%) employees.
Viswanath P.S, MD & CEO, Randstad India said that the concept of employer branding has evolved radically over the last few years. It is no longer enough to merely create brand recognition; it has to now create a more meaningful connection. It should be backed by a compelling brand promise and purpose, which then seamlessly connects to employees and prospects, he further added.