According to the recent ‘Brand Footprint’ report of the Worldpanel Division of Kantar, these are the top 10 FMCG brands in India for the year 2020.
Brands that were bought the most by the consumers have successfully made the top 10 list. Due to the pandemic, FMCG products witnessed a substantial increase in terms of sales.
Founded by the Chauhan Family in 1929, Parle is today the most popular brand in India as well as overseas. As of 2012, it had a 35% dominant share of the Indian biscuit market. Parle‘s CRP (Consumer Reach Points) was 6029 which was termed the highest of all the products in the country. Parle-G biscuits also witnessed a surge in its sale in the month of March, April, May & June despite the onset of the pandemic and the lockdown.
India’s very own dairy cooperative society, Amul, stands at the second place. Its CRP was up by 17% at 4632.
With the lockdown imposed, personal care products were not on the top of the list for the majority of the people. However, Clinic Plus was able to retain the third position in terms of CRPs.
Britannia is India’s one of the oldest established companies. The CRP recorded by Britannia was 4215 which was at an increase of around 30%.
Manufactured by RSPL, the detergent brand was founded by Muralidhar Gyanchandani and Bimal Kumar Gyanchandani in 1988. Ghari saw an increase in its consumer reach and stood at the fifth position with 2438 CRPs.
Tata products were other Indian FMCG products that saw an increase in consumer reach and recorded 2212 CRPs.
Aavin is the trademark of Tamil Nadu Co-operative Milk Producers’ Federation Limited. Despite witnessing a decline of 10% in its CRPs, the product managed to stand a place in the top 10 list with 2080 CRPs.
With a drop of 2 %, Nandini Milk products recorded CRPs at 2025.
During the pandemic, personal hygiene products saw a substantial increase which can be the reason that Colgate saw an increase of 23 % and had 1868 CRPs.
Wheel Detergent is manufactured by Hindustan Unilever Ltd and has made the top 10 list with 1630 CRPs.