India is one of the few countries that provides all brands and businesses equal opportunities to flourish thanks to its divided user base. While indeed there are no doubts about the fact that the Indian market is fierce fully competitive and tough to survive in, the county has seen some of the biggest brands succeed.
Where there is success, there is also failure. The country has also been a witness to many million dollar brands fail. Here is the list of the top 10 companies that failed miserably in India.
The US based brand for trekking and outdoor shoes failed in the Indian market.
The Indian copy venture of Adidas failed miserably in the market for obvious reasons of being a fake brand of the internationally renowned brand.
General Motors announced their exit from the India market in the year 2017 following the tough market competition and poor market share.
The premium and world-class airline group founded by Vijay Mallya was based in Bangalore and boasted of 400 flights per day once. But it mired in some controversies and had to bear the brunt of customer complaints such as lack of delegation, misbehavior, unnecessary burning of fuel and lack of attention from the owner who was busy handling another business. It had to shut down completely hence.
With little-to-no positive response from the Indian buyers, Danone dairy business shut down due to the poor market share.
The mineral water giant launched soft drinks in various flavours such as Pina Colada, Spyci, Limonata, Fonzo but died due to lack of acceptance from the audience.
Acquired by Ola, India’s largest taxi aggregator Taxi4sure was shut down due to poor market conditions.
Manufactured by the Japanese automaker Suzuki, the car died a not too slow death for being overpriced.
With an expensive price tag, the overpriced car failed the Indian market with a sale of only 500 cars.
The Tata product is the perfect example for marketing gone wrong. While the car was indeed a remarkable innovation, it being marketed as the “Cheapest car of the nation” backfired.