Celebrity endorsement is a form of advertising campaign or marketing strategy used by brands and companies which involves celebrities using their social status or their fame to help promote a product or a service.
For years brands have known to collaborate with celebrities all thanks to their popularity, connect and power to influence the target audience. While we all saw an era where the advertising industry was ruled by the Khans, Kapoors and legends of Bollywood like Amitabh Bachchan, Aishwarya Rai, Katrina Kaif, Deepika Padukone, it now seems with the changing times the preference for brand endorsors have also changed making way for the new stars of Bollywood.
The list of new brand endorsors on the block who seem to be taking the advertising industry by the storm include some of the young and fresh faces from Bollywood.
Alia endorses a plethora of big brands like Uber Eats, Nokia, Sunfeast Dark Fantasy, Mango Frooti, Lux, MakeMyTrip, Caprese, Sunsilk, Gionee India, Cornetto, Philips, Bluestone, Standard Electricals, Garnier, Hero Pleasure and Maybelline. In the past, she has also worked with brands like Cadbury’s Perk, Coca-Cola, and Nestle Fruita Vitals among others.
Ayushmann’s fan base is growing by the day and so is the portfolio of brands that he endorses – Vingajoy, Urban Clap, Samsung Galaxy, Coca-Cola, V-Mart, McDowells No.1, Vi-John, Flipkart, American Tourister, Pizza Hut India, Turtle.
Vicky is the face of brands such as Wildstone, Goibibo, McDowells No1, Aegon Life, Housing.com, and UpGrad, among others.
Parineeti’s success in the advertising world has been steady. She endorses brands such as Medimix, Nokia, Lyra, Sugar Free, Vadilal, Speedo, Australian Tourism, Nivea, Bajaj Almonds Oil, Boro Plus, Kurkure, Avon True and many more.
Brands such as Magic Moments, Boat Speakers, Mufti, Emami Fair & Handsome, Park Avenue Fragances, Envy 100 Perfumes, Skechers, Oppo Mobiles are endorsed by him.
The now youth icon Sara Khan has brands like Veet, Fiama de Wills, TBZ, Ceriz, Fanta, Puma under her wings.
Disha is also known as a fashion icon and has been endorsing brands like Pepsi, Nescafe, Mac, Ponds, American Tourister, Aureila, Hermos Studio, Cadbury’s Dairy Milk, Puma India and many others.
He is a youth icon waiting to be discovered by brands. Siddhant’s latest ad for HP Digital hit the screens last week. He was earlier seen in ads for Coca-Cola (Brotherly love) and Fogg deodorant.
Ananya was snapped up by Lakmé India as the face of their lip care range, becoming the youngest star to have signed an endorsement deal with the cosmetic giant. Cadbury’s Perk and ONLY are the other brands that she is associated with.
Janhvi is associated with beauty e-commerce portal, Nykaa. Incidentally, she is also Nykaa’s first ever brand ambassador.
Tara has been roped in by Bobbi Brown Cosmetics as their first brand ambassador in India. She is also the brand face for fashion designer Ritu Kumar.