Raksha Bandhan is a festival that celebrates the beautiful bond of trust and immense love between brother and sister. The tradition of sisters tying Rakhis on the wrists of their brothers still holds a great value for Indians.
This year brands like Tiger Balm, Schmitten, Mahindra Truck & Bus, Reliance Trends, and Honeywell among others have come up with interesting and fresh ideas for this Raksha Bandhan. These campaigns helped brands to reach out and recreate the connection with their audience. Have a look at the top 5 Raksha Bandhan 2018 campaigns by brands below:
RVCJ in association with Tiger Balm made a heart-touching video and it’s something every brother and sister can relate to! The way every sister likes to tease her brother every time but helps him when he needs it the most is presented perfectly in this video.
Mahindra Truck & Bus released a “Raksha Bandhan” video that throws light on the purity of a brother-sister relationship and both want safety and wellness of each other has been shown in this ad. Mahindra with its vehicles has been ensuring the same from years and this was the main focus of the campaign.
The #AadheKaBandhan campaign by Reliance Trends shows how siblings share everything including love of the parents. This sharing makes the bother-sister bond stronger.
Honeywell came up with a fresh idea this Raksha Bandhan and showcased a brother who goes to meet his sister in a hospital as she forgets about the festival due to her busy working schedule. This campaign shows that Honeywell also contributes to ensuring safety and wellness of sisters like a brother.
The #EkRakhiAur campaign from Schmitten urges sisters to tie not one, but two Rakhis to their brothers. The 2nd Rakhi is a promise that brother supports the sister to live life on her own terms. The campaign redefined the relationship between brothers and sisters in its own manner.
Which one did you like the most? Do let us know in the comments section.