In the second quarter of 2019, the global sales of smartphones declined by 1.7 percent, which amounts to 368 million units. The trend for the high-end models of smartphones are changing, because the makers are constantly trying to bring in the premium features such as multi-lens cameras (front and back), in lower prices. So, naturally, the mentality of people are drifting towards- ‘if the same features are available at lower prices, then why pay higher prices for them.’
Resultantly, the demand for high-end phones is decreasing drastically as compared to the demand for mid-range and lower-range phones. Let’s see the companies which lost market share, and the companies which gained market share, and what are their rankings.
When we speak of high-end smartphones, the only model which comes first in our mind is, Apple. Holding the 3rd position in the global smartphone market, the market share of Apple stood at 11.9 percent in the same quarter last year, and this year, it is 10.5 percent in the same quarter. Apple sold 38 million iPhones in the period, resulting in a decline in sales, although lesser than the first quarter of this year.
This Chinese company has the 5th position in the global smartphone market share, which remained static at 7.6 percent last year, as well as this year. The company sold 28.1 million units this year, in the second quarter, which is almost touching the sales of 28.5 million units in the same quarter last year.
With a very small jump in market share, this smartphone company stands at number 4 at the top 5 list of companies. The sales amounted to 33.1 million units in the second quarter of this year, and 32.8 million in the second quarter of the last year. The market share moved from 8 percent to 9 percent in this year’s quarter, as compared to the same quarter last year.
Holding a market share of 15.8 percent in the second quarter of this year, the Chinese company stands at no. 2 position. In the same quarter last year, the company held a market share of 13.3 percent, and sold 49.8 million units, as compared to this year’s sales of more than 58 million units.
And the market leader, with a market share of 20.4 percent in the second quarter this year, Samsung continues to rule the global smartphone market. The market share last year in the same quarter was 19.3 percent when it sold 72 million units. And this year, it sold 75 million units in the second quarter.