The ‘Koffee with Karan’ controversy has demolished Hardik Pandya’s brand image completely. He has already been suspended by the BCCI for making ‘sexist and misogynist’ remarks during his appearance on the show with fellow cricketer K L Rahul. Also, Gillette has decided to end the sponsorship deal with him.
Presently, the Indian cricketer endorses 7 popular brands, including Gulf Oil and Star India. Brands have started reviewing their association with K L Rahul too who is the face of Royal Stag, Puma and his own street-wear brand Gully.
Other cricketers including Harbhajan Singh, Virat Kohli have spoken on this controversy and most of them are against Pandya’s behavior. Not only this, recently Mumbai Police made fun of him on Twitter and people are supporting them in trolling the cricketer.
https://twitter.com/MumbaiPolice/status/1084712231508553728
A real gentleman doesn’t hurt women, either physically hurt them or with words. He treats women with respect and kindness, and not just because they may be attractive, but simply because he respect women. ☺
— Raajshree Sunaina (@_CrocusBlossom) January 14, 2019
Alas! Money can't buy class.#hardik #KoffeeWithKaran
— shash (@aslileo) January 14, 2019
Yeh maara @MumbaiPolice ne Sixer!!😎#LayBhaari
Ur PR handle needs to b Rewarded!!!— Sailee Atif Ansari (@SaileeAnsari) January 14, 2019
https://twitter.com/minaz_rock/status/1084715412036583430
Also Read: Hardik Pandya’s Koffee With Karan Not Going Down Well With The Brands
Brands should be very careful while picking a celebrity. A person with ‘high character’ should be associated because one wrong choice can cost them billions. Brands will try to stay away from these 2 guys at the moment but if they perform well in future and avoided such incidents, there is a big chance that the same brands will pay. Public generally forgets such things after media starts talking about new things. They will only bounce back and get better if they deliver on the field.
