The situation between India and Pakistan is very critical after the Pulwama attack and several incidents have happened after that. Also, Abhinandan Varthaman, the Indian Air Force pilot, is a well-known face now and there are people who are copying his mustache style. Indians are loving him for showing courage when he fell into Pakistani territory after MiG-21 Bison was shot and he was arrested by the Pakistani security agencies.
While he was in Pakistan, many videos were posted were going viral on social media and Abhinandan was seen talking about the tea that he was served during the captivity. Now a Pakistani tea-seller is taking benefit of that incident by using a banner with image of Abhinandan.
Yes, a tea seller from Karachi is using a banner with the caption, “Aisi chai ki dushman ko bhi dost banaye (A tea that turns an enemy into friend)”.
The language used in this banner is Urdu and this marketing gimmick is helping the vendor in increasing his business and has definitely made him famous on the social media platforms.
Users on twitter are praising his Marketing skills:
This Pakistani uncle has got some serious marketing skills. The small roadside tea stall has a banner with the following text: 'Khan's Tea Stall – A tea that makes foes turn into friends' with the image of Indian Air Force pilot #Abhinandan – #IAF pic.twitter.com/ldQVG6brI7
— Wajahat Kazmi (@KazmiWajahat) March 12, 2019
— Atif Raza 🇵🇰 (@ATif___RAza) March 13, 2019
Found this one on Facebook. Apparently a sign at a tea stall somewhere in Pakistan which reads: "Khan Tea Stall: aisi chai ke dushman ko bhi dost banaye." Pure advertising genius. #Abhinandan pic.twitter.com/0u5zt93ALe
— Sayantan Ghosh (@sayantansunnyg) March 13, 2019
— Muhammad Abubakar Jalal (@jellykhankhel) March 12, 2019
What do you think of this Pakistani tea seller’s marketing strategy? Do let us know.