Having an online store is one of the most profitable business ideas as of today. In the world of the internet and social media, people have become more inclined towards shopping online. And let’s not forget the fact that post the pandemic, people have started inclining towards online shopping in the light of social distancing.
While owning an online store may seem easy, it does require a lot of work. For instance, generating a clientele pool is very important. Though Google Ads and social media marketing have taken a hype, the old-school approach of mailers has also been very beneficial.
Here are some of the mailers that an online, or even an offline store for that matter, should send to its customers.
1. Sign-in Acknowledgement / Welcome Email
Once a customer sign-ups on an e-commerce website, they are usually asked to fill in their contact details. From those details, an email address can then be used for future intimations. Once the customer sign-ups, an eCommerce company sends a welcome or a thank you email for choosing their product & services.
2. Latest Offers
Share all the latest offers that are currently live on your website. From payment gateway discounts to an overall discount on the products, keeping your client updated is very crucial.
3. New Arrivals Email
One thing that everyone loves more or equal to a discount is the launch of new arrivals. The latest fashion of the season attracts a lot of people. Intimating your customers whenever you have a fresh stock will always help you create productive traffic on your website.
4. Order Confirmation and Order Status Email
Once a client has placed an order through your website, it is required of you to send a confirmation email. Later, keep the client updated by sending the ongoing status of their order from packed, dispatched, ‘out for delivery’, to delivered. This proves your professionalism and keeps your clients happy.
5. Feedback Email
Once the product is delivered, send in a feedback emailer where the client may either share their experience or rate your product and services. The data can be used to further refine and better your services.
6. Recommendation Email
We often see similar product ads popping up on our screens after we have searched for them online. Similarly, once a client buys a product or browses the same on your website, the software can help you identify similar products that the client might buy.
7. Emails On Special Occasion
E-commerce businesses are known to be well versed in wishing their clients on special occasions. From Holi, Diwali to Christmas and New Year, brands leave no opportunity to send in mailers. These emails not only contain seasons greetings but also have discount offers or special product offers.