World’s No.1 hair removal brand- Veet recently announced Bollywood’s new actress Sara Ali Khan as its new brand ambassador. The brand also launched its new advertising campaign #PullItOff that will focus on communicating the ease of using Veet products for hair removal. Among so many popular Bollywood young actresses present there, what made Veet give Sara her first chance to promote a brand, to know this we have made some points below:
Sara Ali Khan is known for her bubbly nature and she represents freshness in the Bollywood industry. She is still very young like the target audience for Veet in this campaign. Veet wanted someone who is new yet successful and that’s what Sara is.
No one can deny the fact in this modern world that social media plays a big role when brands opt for their celebrities. Sara Ali Khan has a huge fan base on Instagram and people love her for whatever she does. She is someone who dreams big, lives it up, and seeks the best in whatever she does. This is one major reason for this association.
Sara Ali Khan has already created a name for herself with films like Kedarnath and Simmba. She is an actress who is uniquely expressive in public, unlike other Bollywood actresses. Hence, Veet believes that young girls of today will relate well with Sara who is ready to make her mark in the industry.
Commenting on her association with Veet, Sara Ali Khan said,
“I am thrilled for my first ever brand endorsement with Veet Cold Wax Strips. What makes this even special is the fact that I personally have been using Veet products for the longest time. Veet as a brand has always resonated with me for their spirit of innovation in the hair removal category. Every woman radiates beauty from within. #Pullitoff is not just a product statement for me, it underlines the attitude of a modern girl who takes everything in her stride and makes the best of it.”
Sara’s quote source: Exchange4media
Conceptualized by Havas Worldwide, Sara’s first ever TV commercial will raise awareness on the ease of using Veet Cold Wax Strips with 3 simple steps.