Good news for all the Marketing enthusiasts as Fevicol, India’s most trusted adhesive brand, is celebrating its 60 years of operations in its own unique way. To encourage online users to show their creativity, Fevicol is hosting a contest across digital platforms in which it is asking users to create their very own Fevicol Ad.
The aim behind this contest
In the past 60 years, Fevicol has entertained the country with print ads, TV commercials, radio jingles, hoardings, and finally digital content in the form of posts, GIFs, memes as well as simple tweets. Now, Fevicol wants the public to entertain the brand! Getting curious to know more about it? Below are the complete details about this contest:
Who can participate?
The contest is valid for all Indian citizens, residing in India. The contest has already started from 27th November 2019 and will continue till 27th December 2019 till 12:00 a.m. on Twitter, Facebook and Instagram.
What type of ads are allowed?
Participants can create their very own Fevicol Ad in any form- a print ad, hoarding, a TVC, a script for a TVC, video, static posts, GIFs, memes, radio jingles or something as simple as a textual tweet!
How to participate?
To participate, all you have to do is put up a post either on your own handle or comment on the brand’s post with your entry using the campaign hashtag- #MyFevicolAd and tag the official Fevicol handle to complete your entry.
Wondering what will you get for this? Well, Three lucky winners will get a chance to win an iPhone 11 and 10 other lucky runner-ups will get Amazon vouchers worth INR 5,000 from Pidilite Industries Ltd. One lucky winner of the iPhone 11 will be picked and his/her idea will be created into an official Fevicol ad with due creative credit. You can know all the terms and conditions by clicking here
As a part of this campaign, Fevicol has even released a video describing the terms and conditions of this contest. You can watch it below:
Aisa mauka saath saal mein ek baar hi aata hai! Presenting the #MyFevicolAd contest. Watch the video to find out how a simple idea can win you an iPhone 11, Amazon gift vouchers worth Rs 5000, and the best one will be made into an Fevicol ad! Mauka aaya hai. Pakad lena, chhodna nahi!
Read the terms and conditions here: http://bit.ly/MyFevicolAdTandC
Posted by Fevicol on Wednesday, November 27, 2019
What makes this contest special?
This is the perfect way of celebrating 60 years of operations as Fevicol is recognized for its quirky ads. The brand has created extremely strong brand equity for itself through its iconic ads over time. The best part about Fevicol ads is that they resonate with every Indian irrespective of gender, income status or religion. With this contest, Fevicol has once again proved that they are the best when it comes to connecting with Indian audience.
So what are you waiting for? Make the most of this chance and share your idea with Fevicol to let everyone know you have a Marketing Mind.