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| 2 minutes read

2 minutes read

Wendy’s Does It Again – Trolls McDonald’s Over French Fries This Time

| Published on October 21, 2021

French fries are one of the most popular and one of the most ordered items in any American fast food restaurant. And French fries at McDonalds are a mandatory order with every meal, if not just a necessity. They rarely disappoint you. With a crisp outer covering and a soft and mushy inside, the combination is just right with a dash of ketchup.

However, another food giant Wendy’s has taken to calling out McDonald’s legendary fries stating that their French fries are much better. In its new campaign, which is not for the Indian market, the food giant promises to serve only hot and fresh French fries or else they will be replaced absolutely free of cost. Also, they have claimed that their French fries are preferred 2 to 1 than McDonalds.

Wendy’s has been trying to better their french fries since the past four years. Around 20 different designs were shortlisted. This time they have tried to balance the cut of each fry, keeping a little skin to enhance flavor. The batter too has been modified to maintain crispiness, even after a few minutes out of the fryer.

Wendy’s has had quiet a history in trolling its competitors. In 2018, it had called out on McDonald’s on national television, claiming that their hamburgers have fresh and juicy beef patties, and that McDonalds uses frozen ones.

Even when Wendy’s introduced its breakfast menu last year, it couldn’t resist making fun of McDonald’s and Burger King.

In India, Wendy’s has inked a strategic partnership with rebel foods to develop and operate cloud kitchens all over the country. The aim is to make it an INR 150-200 crore brand in India.

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