• Home
  • Advertising
  • Digital Media
  • Marketing
    • Marketing
    • Automobile
    • Food
    • Health & Medicine
    • Lifestyle
    • Technology
    • Telecom
    • Travel
  • What’s Buzzing
    • What’s Buzzing
    • Startup
    • Campaigns
    • Editorial Opinions
    • Events & Entertainment
    • Video
Log In
  • About
  • Contact
  • Terms
  • Privacy Policy

Contact Us

  • Home
  • Advertising
  • Digital Media
  • Marketing
    • Automobile
    • Food
    • Health & Medicine
    • Lifestyle
    • Technology
    • Telecom
    • Travel
  • What’s Buzzing
    • Startup
    • Campaigns
    • Editorial Opinions
    • Events & Entertainment
    • Video

What Is A Cockroach Startup & How It Is Different From Unicorn Startups

  • August 29, 2018
  • Shubham Sachdeva
  • Posted in Editorial OpinionsStartup

Startup ecosystem did take some time to take off in India but Digitalisation has made the country one of the fastest growing startup ecosystems in the world. Every day we are hearing about startups becoming unicorns, but the worldwide shift in focus from unicorn startups to cockroach startups becoming more and more suitable in India as well.

Before knowing about cockroach startups, let’s read what are the qualities of a cockroach:

  • Can be alive for a week even after losing its head.
  • Can survive long without food.
  • Explosive growth.

Also Read: What Is The Difference Between A Startup & A Business?

What is a Cockroach startup?

Source

A cockroach startup is the one which inspite of struggles and changes in the market, keeps moving in the forward direction just like a cockroach. The speed of growth can be less if we compare with other startups but cockroach startup doesn’t believe in spending too much on the urge of moving fast. These startups are considered a less risky investment.

The difference with unicorn startups

Source

If we talk about the things that make unicorns and cockroaches different, firstly, know that Unicorn startups have a valuation of $1 billion and more. These create more hype than revenues as the high valuation makes investors put their money in these hoping for the growth.

Cockroach startups focus on sustainability, and their growth approach is based on keeping costs low and focusing on the product.

Features of a Cockroach startup

1. Patience

Source

A cockroach startup is never in a hurry to grow, it doesn’t mean that founders of such startups don’t want money and expansion but they wait for the right time and right conditions to put their time and money in.

2. Less spending on fixed assets

Building any startup requires money but these startups avoid spending money on fixed assets. Renting a co-working space instead of owning an office is an example of how founders save money.

3. Keeping the focus on profit instead of market share

Source

As a cockroach startup is in no hurry to become the favorite in the market by spending bucks, the focus always remains increasing revenues and profits.

4. Product/service is the Key to survive

Cockroach Startup

Source

Cockroach startups are adaptive in nature as they can survive in tough conditions by having a real product or service. Usually, when business starts picking up the right direction, founders tend to forget about the product or service and start focusing on getting funding. Whereas in a cockroach startup, the energies and money are always spent on improving the product or service.

In short, we can say that a cockroach startup keeps working on improving the products and services without spending much at its own pace. You won’t see them in the daily newspapers like the big names but silently they also contribute balance to the startup industry.

Related Posts

comments
Editorial OpinionsWhat’s Buzzing

How WhatsApp Rivals Are Making Most With Moment Marketing Around Privacy Policy

comments
Editorial OpinionsWhat’s Buzzing

WhatsApp Finally Addresses Rumors & Claims On Its Privacy Policy

comments
Editorial OpinionsWhat’s Buzzing

ChaiWala’s Attempt To Deliver Samosa In Space Has A Crash Landing In France

comments
Editorial OpinionsWhat’s Buzzing

With The New Found Fame of Signal, Elon Musk Likely To ‘Donate’

comments
Editorial OpinionsWhat’s Buzzing

In A Brand New Post, Telegram’s Founder Pavel Durov Slams Facebook

Comments

Do not miss

comments
Editorial OpinionsWhat’s Buzzing

How WhatsApp Rivals Are Making Most With Moment Marketing Around Privacy Policy


Facebook

Marketing Mind

Follow Us

Help

    About
    Contact
    Terms
    Privacy Policy
Copyright © 2019 RVCJ Digital Media Pvt Ltd
Contact Us

    Fill the form or you can send us an email on [email protected]

    Got a hot tip? Send it to us!

      Your Name (required)

      Your Email (required)

      Video URL

      Attach Video

      Your Message