Deepika Padukone and Ranveer Singh are popular faces when it comes to the advertising world. Both the celebs hold a very high brand value and after their wedding, the couple has become one of the powerful combos in the Bollywood industry.
Lloyd, a brand of Havells India has roped in Ranveer Singh & Deepika Padukone as the new Brand Ambassadors. As part of the association, both Ranveer Singh & Deepika Padukone would endorse Lloyd range of consumer durables. What made the brand pick Deepika and Ranveer among so many other options? let’s read some reasons below:
Ranveer Singh & Deepika Padukone are seen as a couple who represents today’s youth and have a strong individual impact on young consumers. Their association is beneficial for the company as their personalities resonate with brand Lloyd as both are trendsetters and have the right ethos and vision.
Lloyd is all about new ideas, risk-taking, innovation and Ranveer-Deepika signify the same. Also, the introduction of new brand ambassadors signifies complete transition of the “Lloyd” brand into Havells family.
Together Ranveer and Deepika have a following of around 90 million fans on social media. This number is huge if we consider the social presence of this brand. Also, this is the first time the two celebrities – now a couple – are coming together to endorse the same brand.
Speaking on this association, Shashi Arora, CEO, Lloyd, said,
“Both Ranveer & Deepika is an inspiration to Indian millennials and portrays a blend of talent, class and popularity that complements with Lloyd’s legacy and brand ethos. We are confident that this association will enable us to explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durable segment. We welcome both Ranveer & Deepika to Lloyd’s family”.