Taking things up a notch, the leading social media platform, Youtube has now entered the multiplex industry. YouTube Theater, which is a 6,000-seat performance venue in Inglewood, California, was officially opened for business Monday.
The theatre was inaugurated following a ribbon-cutting ceremony which was attended by YouTube Chief Business Officer Robert Kyncl, Inglewood Mayor James T. Butts Jr., YouTuber Mai Pham, Live Nation Concerts’ Chief Strategy and Development Officer Jordan Zachary, and Los Angeles Live Nation Concerts President Rich Best.
The YouTube Theatre is located adjacent to SoFi Stadium and American Airlines Plaza in Hollywood Park.
According to the YouTube Theatre website, the three-story-high venue will host a range of events including concerts, comedy shows, esports tournaments, award shows, community gatherings, and others.
The venue also includes premium boxes, a back-of-house hospitality space with an adjacent dressing room, and a private club with 140 premium seats. Youtube Theater additionally showcases digital technology like Mirror Modes, Icon screens, and interactive digital gallery walls.
The first-ever event to be hosted at the theater on September 3 will be Hollywood Black Comedy Festival, hosted by Deon Cole. Theater officials plan to announce the venue’s first “artist residency” later this year as per Spectrum News. Officials said the residency would feature one of today’s most popular music groups.