YouTube has been an exceptional platform for all kinds of video, and now, music streaming content. Every year, it releases a ‘Rewind’ video in collaboration with influencers and celebrities, celebrating the most viewed content. This video is a look back at all things phenomenal, and the trend has been lingering since the year 2010. However, they will not be doing so this time. Why?
Google-owned YouTube wants to pay homage to all the ghastly events of this year by unfollowing its trend for the first time in decades. Rewind has been a celebration of content, but more importantly a look back at what a user has watched on the platform. But, they feel 2020 has been different. As the coronavirus pandemic caught up with the world, things don’t feel the same. They have also cited the same on their Twitter handle.
About Rewind this year. pic.twitter.com/oVayH8iyqG
— YouTube (@YouTube) November 12, 2020
YouTube loves its fans and fans love YouTube. This post made by the platform garnered mixed reactions, but people have definitely complied with their decision. Check these reactions out.
Biggest W of 2020
— NL Cure (@Cure1x) November 12, 2020
They're sick of taking L's at the end of every year
— Jessy Nolan #Kanye2024 (@JessyNolan) November 12, 2020
This comment comes from a fellow creator who probably did not get a response from the platform.
Maybe now you’ll have more time to respond to creators.
— Matthew Lush (@MatthewLush) November 12, 2020
A number of users have agreed with their decision, and boy, are they thankful!
Yeah, this sounds like the right call.
— Hank (Fart Facts) Green (@hankgreen) November 12, 2020
I think is the wrong decision guys, love the platform to bits but i think the trend of clowning on the rewind is something that brings the whole community together for a good harmless laugh. Please rethink this, we all need a good laugh and the rewind unironically creates fun.
— inabber 🦦 (@iNabber69) November 12, 2020
as tough as this year has been (and of course tragic for too many), we have seen a tremendous outpouring of creativity, particularly on @YouTube . Thanks to all the @YouTubeCreators for all the distraction, education, information, study music and overall entertainment! #2020
— Saylor Academy (@saylordotorg) November 12, 2020
What do you think about this move made by YouTube?
Regardless of them not having a rewind video, we believe that this time we can all take time to explore the platform for its brimming creativity and just enjoy the videos made by dozens of content creators who earn a living through the same. At least there are some of us who have utilised this year in isolation to entertain others in the same situation.