The trailer of Bollywood film Gully Boy, featuring actors Ranveer Singh and Alia Bhatt is out and is creating buzz. Soon after its release, netizens took to social media to express their views about the trailer.

Indian brands are finally getting active on social media and are using creative strategies to engage audience. Recently we reported about how Mumbai and Nagpur Police are using Gully Boy memes to spread awareness about Road Safety online.

Mumbai Police

https://twitter.com/MumbaiPolice/status/1083220357878812672

Nagpur Police

When you are frustrated with the long countdown at the Traffic Signal…

Just say to yourself…#PatienceMyBoy pic.twitter.com/Yoob2lMl7R

— Nagpur City Police (@NagpurPolice) January 10, 2019

Their posts became viral on social media and people loved this idea of educating them using memes. Zomato is popular for its funny yet relatable posts on social media and it knows how to create a buzz.

The food delivery startup posted an image reading ‘Wraps from every gully, boy’

https://twitter.com/ZomatoIN/status/1083234687336833024

Twitter users took this as a chance to troll the brand for its recent controversy. Here are some reactions:’

Committed to deliver only the best, will eat up the rest 🤫🤤

— Saurabh Khetan (@chindichor420) January 10, 2019

https://twitter.com/MainBhakchod/status/1083294868066189312

Eating customer's wraps frm every gully

— OneTripOneYear 🇮🇳 (@Pseudopodia_) January 10, 2019

Delivered with raftaar aur food quantity kam hoti jaaye aur delivery boi ka vajan badhta jaaye lagataar

— sandeep (@mesandeep5) January 10, 2019

We believe that Zomato is facing a tough time in providing the needed customer experience. This is definitely a great period for competitors like Swiggy and UberEats to gain some customers.

Also Read: Zomato’s Dipping Popularity Served As A Blessing In Disguise For Swiggy