Shark Tank has given impetus to many budding entrepreneurs. As it is rightly said, that an idea can change the world, there have been many innovative ideas on the show that have managed to grab eyeballs and arouse interest. Here’s presenting a list of food and beverage startups that wowed the judges and managed to raise different amounts in investments.
What began in 2020 as an e-commerce website, that would sell regional and traditional food products from different states of the country, has now managed to grab quite a few eyeballs, with their interesting concept of delivering authentic local food across India. The Bangalore-based startup owners Muskaan Sancheti and Raghav Jhawar won Shark Tank judges over and Peyush Bansal decided to invest in their startup, offering a deal for INR 40 lakhs for 3% equity and debt line of INR 25 lakhs.
Beyond Snáck is a truly Better-For-You SnacNo Artificial Ingredients
No added colors
Naturally Gluten Free
— Beyond Snáck (@beyondsnack) February 12, 2022
God’s own country, Kerala is known for its beautiful backwaters and ecotourism and also has vast expanses of the best banana plantations in the country. Sadly, a sizeable quantity of this goes to waste due to logistical issues. And so, in a bid to reduce wastage, and make hygienic and zero broken banana chips, made with zero-human contact, available to a wider audience, Manas Madhu won over Shark Tank judges Ashneer Grover and Aman Gupta, with them pledging INR 50 lakhs for 2.5% equity.
India’s first healthy ice-cream that uses whey protein and has zero-sugar was presented by owners Jimmy Shah and Jash Shah. Their range of ice-creams in different flavours got the judges interested and investors Ashneer Grover, Aman Gupta and Vineeta Singh invested a whopping INR 1 crore for 15% equity.
This one’s for the health-conscious ones who love their snacks! Bengaluru-based potato chips company Tag Z has a plethora of flavours like Italian Cheese, Cream and Onion, Chilli Garlic and even Thai Vodka Tom Yum. They even offer a variety of dips to go with the chips. However, what sets these chips apart from the rest is the way in which they are made- neither fried nor baked, but popped. It involves subjecting high quality potato thins to high temperatures and pressure. Their novel concept had Shark Ashneer Grover invest INR 70 lakhs for 2.75% equity.
A cocktail brand that offers a variety of canned cocktails, In A Can Cocktails, is another concept that simply floored the judges. What is special about these cocktails is that they are blended in-house with no compromise on quality. These crafted cocktails are available in different flavours like Vodka Mule, Gin & Tonic and Whiskey Collins etc. Owners Sameer and Viraj managed to bag an investment of INR 1 crore for 10% equity from Anupam Mittal, Namita Thapar, Aman Gupta and Ashneer Grover.
The first business idea to clinch investments from all sharks on the show. Skippii Ice Pops was presented by a Hyderabad-based husband-wife duo. Flooring all the judges on the show with the taste and packaging, the ice pops are available in a range of flavours in RO water and have absolutely no preservatives, flavours or colours. Anuja and Ravi Kabra managed to get INR 1 crore for 15% of equity
India’s first all coconut-based franchise company Cocofit makes everything edible in coconut like ice-creams, slushes, smoothies and even sodas. With 31 outlets already operating in the country, the brand apparently has received many requests for opening franchises in the world. Their owners interestingly asked for INR 5/- for 5% equity and got the same from Aman Gupta, Namita Thapar and Anupam Mittal.