Recently, Mahindra Electric Mobility Ltd unveiled a new corporate brand identity with a new logo and tagline, ‘Spark the New’.
According to the company officials, the new identity is meant to give the brand renewed thrust to achieve its global ambition of being a leading player in electric mobility technology solutions.
Mahesh Babu, CEO, Mahindra Electric said, “Today, with a decade’s worth of experience in electric vehicle technology, we are completely prepared to make India an EV hub and take our technologies global. Our new positioning is an acknowledgment of this ambition while being a testament to our pioneering past. It emphasizes our ambition to innovate and create cutting-edge technology with agility, such that we deliver products that make a positive difference to society.”
Mahesh further added, “Our new identity truly recognizes the essence of Mahindra Electric and there are no better words to capture this than Spark The New. This is a call for everyone to join the movement towards sustainable mobility.”
This rebranding will further prepare the company for a digital world by ensuring that the logo works on digital assets as well as on the EV components and vehicles effectively.
The launch of the new brand is even more special as the company celebrates completion of over 200 million electric kilometers by Mahindra EVs on Indian roads, which helped save over 22,000 metric tonnes of CO2 emissions in India.
Mahindra Electric Mobility Limited, formerly known as the Reva Electric Car Company, is an Indian company based in Bangalore, involved in designing and manufacturing of compact electric vehicles.
Reva was acquired by Indian conglomerate Mahindra & Mahindra in May 2010. After the acquisition, the company launched the electric hatchback e2o in 2013.
Also Read: 5 Most Successful Rebranding Ad Campaigns Of Popular Brands
Article Source: BrandEquity
