Marketing a movie has become very crucial for making it a success at the Box office. The first few days of a movie can make or break a movie and to invite the maximum audience to the cinema halls, it is important to create a buzz among the target audience. To achieve that, film producers and marketers are using fresh and creative ways to attain the attention of viewers because the same audience helps in the success of the film through word of mouth.
With the emergence of social media, Film marketing has become very different compared to the past. Marketing spending on digital media is increasing big time and is causing filmmakers to focus on the content which these social media users prefer watching.
Also Read: How In-film Branding Is Helping Brands To Market Their Products
2.0 tried some tested ways to promote the movie. The marketing team also went for some unique promotions making sure the audience gets some idea to show that this movie is not like any other Indian movie one normally expects. Here are some strategies that caught our eyes:
Using Augmented Reality for the first look poster launch
The first look poster launch of ‘2.0’ was held in Mumbai showing the first looks of superstars Rajinikanth and Akshay Kumar. This event was hosted by successful filmmaker Karan Johar. The best thing about this launch was the utilization of Augmented Reality for creating the image of Chitti, a character in the movie, who answered Karan Johar’s questions.
Hot air balloon over the Hollywood Signage
To promote 2.0 abroad, a 100-foot long hot air balloon was flown above the iconic Hollywood signage in Los Angeles. After LA, the balloon travelled to QuickChek Festival (28th -30th July) in New Jersey, USA. From New Jersey, the balloon proceeded to San Francisco, London, Dubai, Europe, South East Asian Countries, Australia and finally to India. The move certainly helped the movie makers to create a buz among international audience.
Making the most of Cricket matches
We all know the craze Indian people have for cricket. This is the prime reason why advertising during live cricket matches is considered one of the best ways of promoting any film or brand. Poster ads of 2.0 were displayed on the giant screens where results of a run out are shown.
Also Read: Marketing Campaigns Of Sanju That Helped It To Become Box Office Hit
Summing It Up
Days before the release, 2.0 did become the topic of talk for its interactive promotions which eventually made film lovers to watch the movie. Taking some lessons from all the movie marketing initiatives, it can be cleary understood that getting the attention of modern audience requires fresh ideas and one must be ready to experiment.
If you want to stay updated with how movies are being marketed these days, you can check out out Movie Marketing articles.
