Marketing a movie has become very crucial for making it a success at the Box office. The first few days of a movie can make or break a movie and to invite the maximum audience to the cinema halls it is important to create a buzz among the viewers. To do that, film producers and marketers are using fresh ideas so that they get high revenue during the first week as the same audience helps in the success of the film by spread through word of mouth. The educated audience takes the help of critic reviews which is beneficial for the industry.
With the emergence of social media, Film marketing has become very different compared to the past. Marketing spending on digital media is increasing day by day and this also is causing filmmakers to focus on the content which these social media users prefer watching.
2.0 tried some tested ways to promote the movie. The marketing team also went for some unique promotions making sure the audience gets some idea to show that this movie is not like any other Indian movie one normally expects. here are some strategies that caught our eyes:
The first look poster launch of ‘2.0’ was held in Mumbai showing the first looks of superstars Rajinikanth and Akshay Kumar from in 3D. The event was hosted by the filmmaker Karan Johar. The best thing about this launch was the utilization of Augmented Reality for creating the image of Chitti which was answering to Karan Johar’s questions.
To promote 2.0 abroad, a 100-foot long hot air balloon was flown above the iconic Hollywood signage in Los Angeles. After LA, the balloon travelled to QuickChek Festival (28th -30th July) in New Jersey, USA. From New Jersey, the balloon proceeded to San Francisco, London, Dubai, Europe, South East Asian Countries, Australia and finally to India.
We all know the craze people have for cricket in our country. This is the prime reason why advertising during live matches is considered one of the best ways of promoting any film or brand. 2.0 was also promoted during cricket matches during run out decisions. On the giant screens, where results of a run out are displayed, 2.0 poster was displayed alongside the results.