Sacred Games can be called as the gamechanger in the Indian OTT industry. Based on Vikram Chandra’s novel “Book of the same” it has been the one of the best web series on Netflix which directly grabbed millennial attention & love at a different level.
The seasons one ended on a cliffhanger question where fans got curious & waited badly for the next season to come soon, and with this Sacred Games 2 became the most awaited show on Netflix. Soon Directors Vikramaditya Motwani & Anurag Kashyap announced the sequel #Sacred Games 2 which has been recently launched on 15th August, Indian Independence Day. In Season 2 stars like Saif Ali Khan, Nawazuddin Siddiqui, Pankaj Tripathi, Kalki Koechlin & Ranvir Shorey only focus on plot revelation, fillers and answers to the questions which were asked in the first season, and even we could see everything has been ramped up – including cast, production, and complexities in storyline, marketing strategies, and monnies.
Creating a buzz about Launch Date
The announcement itself made fans go crazy that it grabbed attention all over the social media 25 days ago saying “25 days mein kuch bada honey wala ha”.
Calendar nikalo bhaiyo aur behno. #SacredGames2 ka release date ayela hai!https://t.co/zQLxJ1q4Yd
— Netflix India (@NetflixIndia) July 9, 2019
Netflix even got trolled for delaying the date which turned to be positive in creating more curiosity:
Maaf karna bhau. #SacredGames2 pic.twitter.com/DTtVAhrMLX
— Netflix India (@NetflixIndia) July 9, 2019
Being super active on Twitter
Twitter is a great platform for brands to engage with audience and during these 25 days, Netflix was super active on Twitter with witty tweets about Sacred Games 2.
Me when I get hungry during the match: Pakwaan ko mante ho? #INDvsNZ#SacredGames2
— Netflix India (@NetflixIndia) July 10, 2019
Sirf Trivedi bachega. https://t.co/olBBVljxrM
— Netflix India (@NetflixIndia) July 25, 2019
Making fans of other OTT shows watch Sacred Games 2
In the Indian version of Stranger Things, Erica would be called Dia because you can't spell India without Dia.#StrangerThings
— Netflix India (@NetflixIndia) July 20, 2019
A week before, Netflix posted CV of its post popular chracter- Ganesh Gaitonde
https://www.instagram.com/p/B0sIdFPgP7d/
Launching a recap of season 1
Placing billboards
Not only online marketing, Netflix even opted for offline methods. To create more & more buzz, billboards were placed over Western Express Highway, Juhu circle, etc.
To increase the excitement and make people watch the show on the first day, Netflix posted
Sacred Games will go live at 12 AM tonight. Matlab neend ka balidaan dena hoga.
— Netflix India (@NetflixIndia) August 14, 2019
Thre are so many Marketing lessons to learn from Netflix for the success of Sacred Games series.
Also Read: Netflix’s Hillarious Response To Someone Who Says He Would Use Torrent Instead.
