Valentine’s Day is something that have become very popular in India in past few years. there can be many reasons behind this such as urbanization, following western culture and the rise in spending habits of Indians. The whole month of February is seen as a great opportunity for brands to advertise their products as youngsters tend to spend big money during the love season.
Taking the benefit of the trend, Nagpur Police has gone creative to promote road safety in India. The tweet began with ‘Valentine’s Day’ and ended with ‘ay Bhai Zara Dekhke Chalo!!’
ay Bhai Zara Dekhke Chalo !!#DriveSafe
— NagpurCityPolice (@NagpurPolice) February 3, 2019
Twitter users were quick to recognise this and some of them came up with their own versions.
aye mere pyare watan,
aye mere bicchde chaman,
tujhpe dil qurbaan.
— Gabbar sherr (@GABBAR_SHERR) February 2, 2019
aee mere humsafar kar zara intezaar tera bhi katega yun he baar baar….
— Piyush Kanojia (@piyushkanojia29) February 3, 2019
ye sare milke humko pagal banare hai
— RINKIYA के पापा🔥👽🎃 (@joshijikabetaa) February 2, 2019
ayyy i’m still single
— ugh (@gIitering) January 30, 2019
ay dil tod ke hasti ho mera ? Wafaayein meri yaad karoge..
— Vodka + Cyanide (@Riskiest_Poison) February 3, 2019
— अपनाpun (@onlyforpun) February 3, 2019
Social media teams of police departments across India have become very active and innovative in the game of spreading important information in the most trendy way. Recently, Mumbai Police was praised for using Uri’s ‘How’s the josh’ post to raise awareness about cybersecurity and Nagpur police’s Gully Boy meme had also gone viral.