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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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Top 10 Most Viewed Indian Ads Of The Month: September 2018

Shubham Sachdeva by Shubham Sachdeva
October 4, 2018
in Advertising
A A

Indian advertising industry is evolving very fast. Brands have become active on digital media and they never ignore a chance to impress the audience and grab their attention towards their products or services.
September was a month that was dominated by advertisements featuring brand ambassadors. Below are the 10 ads that generated most number of views on YouTube in the month of September. Have a look:

1. Samsung Bixby #VoiceForever: 123 Million

This ad is inspired by the real-life story of a patient suffering from Motor Neuron Disease. Due to the emotional content, it has managed to get more than 123 million views and stands on the top of YouTube advertisements of September in India.

2. The New Ciaz: 63 Million

Bollywood actor Ranveer Singh has featured in this ad to create a hype on #TheNewCiaz which was launched last month. This ad has more than 63 million views so far.

3. Apple’s big news in 108 seconds: 40 Million

In September, Apple launched its two new smartphones – the iPhone XS and iPhone XS Max with the biggest screen ever on an iPhone. The advertisement showcased the features of these phones.

https://www.youtube.com/watch?v=3xokKYrHibc

4. NESCAFé CHILL KARO Phir START KARO: 35 Million

Nescafe tried the meme factor for the launch of its new cold coffee product. Featuring Dishani Patani with her favourite memes was the best part of this ad that engaged the audience to share it.

Also Read: Top 10 Most Subscribed Indian Individual YouTube Channels

5. Parle Milano | Dark Choco Centre Filled Cookies: 29 Million

The ad actress and Akshay Kumar’s wife, Twinkle Khanna who simply introduces the irresistible cookies by taking a bite from its “6 pack” with a pun on the term.

6. Goibibo Deepika Unveils Certified goStays: 27 Million

Goibibo has chosen popular Bollywood actors Deepika Padukone and Vicky Kaushal for the launch campaign of their Certified goStays service.

7. KIT KAT #BreakHaiBantaHai: 24 Million

The ad showcases Fatima Sana Shaikh and Sanya Malhotra as two female colleagues exiting a stressful client meeting.

8. OPPOF9 The wait is finally over: 21.3 Million

OPPO F9 Pro has been launched and the YouTube commercial used for the promotion has helped the smartphone to gain handsome popularity.

https://www.youtube.com/watch?v=AsryYwtYsDQ

9. New MAGGI Special Masala Noodles: 21.2 Million

MAGGI is considered the most successful brand amongst all noodle products in the market. One of the main reasons for this popularity is that the brand keeps reinventing itself to make it even more appealing to consumers. This ad has once again done the same by showing mouth-watering visuals of the Maggi preparation.

10. The 100 years journey of Britannia: 18 Million

In order to celebrate a hundred years of its existence, Britannia roped in with advertisements having a nostalgic factor. The ad shows how Britannia products have become an integral part of daily life over the years and will continue to be so in the future as well.

Which one did you like the most? Do let us know in the comments.

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