The highly anticipated Coronation of King Charles III has taken place on Saturday, May 6th, within the historical walls of Westminster Abbey in London. As the Archbishop of Canterbury presides over the ceremony, millions of people across the globe has tune in to witness the momentous occasion.
After Queen Elizabeth II’s passing in September last year, her firstborn, Charles III, was immediately proclaimed as Britain’s new monarch. However, his official coronation ceremony takes place in the weekend in a grand event that has been attended by the British Royal family and foreign dignitaries such as Singapore’s President Halimah Yacob, Justin Trudeau, First Lady Jill Biden, and more.
In honor of this momentous occasion, many brands globally and in the UK have taken the initiative to commemorate the coronation. Some of these brands are not only paying homage to the monarch but also celebrating everything that is quintessentially British.
Below, MARKETING MIND has compiled some of the top coronation-related brand releases.
Aldi
In celebration of King Charles’ coronation, Aldi, a German grocery brand, has crowned its beloved mascot, Kevin the Carrot, as King Kevin. The brand has also launched coronation-themed plushies in anticipation of the event.
Came to visit Buckingham Palace but apparently everyone’s busy today #KingKevin pic.twitter.com/rYAkpZ0hI5
— Aldi Stores UK (@AldiUK) May 6, 2023
Heinz
In celebration of the King’s coronation, Heinz has launched a special edition of its condiment, “Heinz Tomato Kingchup.” The brand has also released a Heinz Coronation bundle that includes various items such as tea towels and mugs.
Heinz Tomato Kingchup has arrived 👑
Grab a royally good Heinz Coronation bundle full of tea towels, mugs and more now over on Heinz To Home while stocks last: https://t.co/UYRlmJ0dUb pic.twitter.com/OBBcdfDoJU
— Heinz (@HeinzUK) April 27, 2023
Amul
Amul, the leading brand for moment marketing in India, created a fitting creative for the coronation event. However, the comments on the post criticized the dairy co-op for commemorating the “previous colonizers of India.”
#Amul Topical: The coronation of King Charles! pic.twitter.com/LLUe9cuzua
— Amul.coop (@Amul_Coop) May 6, 2023
Costa
In honor of the coronation of King Charles III, British coffeehouse chain Costa has released a special creative to commemorate the momentous occasion. Costa’s coronation-themed drinks, including the popular “royal mocha” and “crown cappuccino,” have been a hit with customers looking to get into the celebratory spirit.
KitKat
How are you spending your extra break? 🇬🇧🍫 pic.twitter.com/OTKPvmrm7y
— KITKAT (@KITKAT) May 7, 2023
KitKat, the popular confectionery brand, has shown its appreciation for the upcoming coronation by thanking the new King of England for the additional break that will be provided for the special occasion. The brand’s message is a nod to the national holiday that has been declared to commemorate the event, and it emphasizes the importance of taking a moment to celebrate and indulge in life’s simple pleasures.
Guinness
Guinness released a creative in honor of King Charles’ Coronation entitled “Good Things Come to Those Who Wait,” acknowledging the long-awaited moment when he ascends to the British Throne. The creative highlights a glass of frothy Guinness beer with a crown-shaped foam atop it.
Clever and well done. #Coronation #brands #inspirational #Marketing pic.twitter.com/nrLQ9X0EDy
— Hardeep Singh (@hardeepsingh_sg) May 8, 2023
Marmite
Marmite, the popular condiments brand, has recently shown its support for the coronation of King Charles by teaming up with talented artist Nathan Wyburn to create a unique and innovative piece of art. The artwork, inspired by King Charles himself, has been created using Marmite, which is known for its distinct and savory taste. The collaboration has resulted in a stunning and visually appealing piece of art that not only honors the newly crowned king but also pays homage to the brand’s iconic product.
To celebrate the King’s Coronation, I am working with @Marmite to raise a ‘TOAST’ to the King! 👑 🍞
Why not purchase your own Marmite jar and raise a ‘toast’ too?
#Marmite #KingsCoronation #Toast #ToastArt #KingCharles #Coronation #CoronationWeekend https://t.co/IYm4QwE4h6 pic.twitter.com/4GsgkLUrHM
— Nathan Wyburn Artist (@NathanWyburnArt) May 2, 2023
Ferrero Rocher
Ferrero Rocher, the popular chocolate brand, is paying tribute to the coronation of King Charles in a unique and creative way. As a mark of respect and celebration for the historic occasion, the brand is transforming its traditional paper tray into a stunning and regal crown that appears to be placed on a majestic head. This design is a nod to the symbolism of the crown as an iconic and powerful representation of the monarchy.
JCDecaux
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JCDecaux is getting into the spirit of the Coronation by adding a touch of royalty to some of its outdoor advertising sites. The media company has placed large crowns atop these sites to mark the occasion. With this playful gesture, JCDecaux is showing its support for the upcoming coronation of King Charles III.
Alzheimer’s Society
The Alzheimer’s Society, together with their agency partner New Commercial Arts, recently released a tactical ad that aimed to raise awareness on the alarming statistic that 1 in 3 people born today will develop dementia during their lifetime. This campaign is part of their efforts to spread information and education about the disease and its potential impact on people’s lives. The ad serves as a reminder to everyone that dementia is a growing issue that needs attention and action.
Reese’s
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The team at Reese’s has been working on the development of these limited-edition chocolates for years. The brand stated that there is no intentional resemblance to the Peanut Butter Miniatures.
Royal Mail
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Charles and Camilla, representing the Royal Mail, delivered post to streets with regal titles across the UK, including Coronation Street in Brighton.
Cadbury
Cadbury crafted an edible replica of the St Edward’s crown to commemorate the coronation. The crown was created by chocolatiers Dawn Jenks and Donna Oluban over the course of two days, predominantly using milk and white chocolate. Additionally, the crown was given an extravagant touch with the use of edible gold and glitter. This replica of the crown is said to be a perfect way to celebrate the coronation in style.
Uber
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Uber is offering a special ride service in London called the ‘coronation carriage’, featuring plush red velvet interiors and ornate gold exteriors, drawn by four white horses. This is to showcase Uber’s expanding range of services, including boat and rail journeys, car rentals and coaches. The introduction of the carriage comes as research indicates that over half of Brits plan to celebrate the Coronation, and almost a third will be in London during the week of the event.
Moet & Chandon
Moet & Chandon has unveiled a limited-edition champagne to celebrate the coronation, continuing their tradition of creating ‘coronation cuvees’ that dates back centuries. The latest release is the first in 70 years and is an ‘imperial magnum’ that bears the message, “The House of Moet & Chandon are proud to present this special cuvee to celebrate the coronation of His Majesty The King.”
Celebrations
Confectionery brand Celebrations has created a chocolate sculpture of King Charles’s head to celebrate their commemorative chocolates. The sculpture was made using miniature versions of popular chocolate bars and was led by chocolatier Jennifer Lindsey-Clarke. It took a month to create and weighs over 23 kilograms.
Royal Salute
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Boundless Brand Design (BBD) has collaborated with a luxury blended scotch whiskey brand to create a limited-edition collectible that reflects the historical significance of the coronation. The design brief was to produce a unique and celebratory expression of the Royal ceremony. The whisky, a blend of over 53 rare malt and grain whiskies, is presented in an exquisite design that pays tribute to the coronation of Queen Elizabeth II in 1953 and the beginning of the Royal Salute tale.
Did we miss any? Let us know in the comment.
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